Social entrepreneurship efforts need marketing as much as any business enterprise. In this audio lecture, Oxford business professor Douglas Holt asserts that there is a systematic way to learn from the marketing success of companies such as Apple, Harley Davidson, and Coca-Cola.
If you haven't bought a flat-screen TV yet, chances are you're waiting for the prices to drop. Technologies get cheaper by virtue of the "experience curve," a phenomenon where, as companies get better at what they do, costs become lower. In this Stanford Social Innovation Review sponsored audio lecture, Robert Searle argues that nonprofits also can have experience curves, achieving a greater volume of outcomes for the same cost. He discusses the types of outcome metrics on which nonprofits should focus.
Uncharitable: How Restraints on Nonprofits Undermine Their Potential by Dan Pallotta
The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World by Jacqueline Novogratz
Poor children can watch rich children's better school classes on TV.
Skoll and Sundance hope documentary films prove powerful in making social change.
A new Web site shows voters who like-minded peers, organizations, and opinion leaders support.
Nonprofit lender Root Capital connects rural farmers and artisans with the corporations that crave their products.
LeapFrog Investments will bring better insurance to more of the world's poor.
The idea that social entrepreneurs create something called social value—good works that go above and beyond what traditional entrepreneurs and businesses deliver—is a dearly held tenet of the social change movement. But what exactly is social value, and how do social entrepreneurs go about creating it?
